Kentucky Fried Chicken is commonly known as the KFC and the most celebrated fast food branded chain, headquarter located in Kentucky, Louisville United States. The worldwide fast food chain is wholly owned as the subsidiary by the Yum Brands, Inc. The KFC was founded in 1952 by the Harland Sanders and the abbreviated form of its name was embraced in 1991. In 2007 the KFC revenue was US $ 520.3 million and the fast food chain has more than 24,000 employees in all over the world.
Design elements of the KFC Logo
The colonel has been always the distinctive feature of the logo of KFC. The face of the personality had a serious look for many years but the time has changed and it has become more friendly. The red color is used in the logo that added significantly the boldness and sparkling appearance of the emblem.
The fast food chain name was altered from the “Kentucky Fried Chicken” to its abbreviation KFC in 1990 that was an attempt to move away from the fatty connotation of the sound “fried”. The logo of the KFC has signifies the founder “Colonel Sanders” who actually established the fast food chain. The leading fast food chain has continued to keep an outstanding and consistent visual identity and preserving the influential component of the Colonel’s facial expressions that count for the visual transfer of the fast food business.
Color and Shape of the logo
The logo of KFC had undergone some numerous changes since it was first created. The most earlier one that containing the featuring visage of Colonel in 1952 when it was first designed. The new logo was introduced in 1978 with the slight modification of the typeface in the logo. In 1991 the fast food chain unveiled the new logo of the company by using the abbreviation of “KFC” that count for distinguish the fast food restaurant as the first choice of the people for healthier eating. In 1997 the logo was renovate and simplified again.
The company discloses the new branded logo in April 2007 that present the Colonel wearing the red apron cook’s in spite of his white jacket suit. The new logo of the KFC was designed by the “Tesser” which is the San Francisco based designing company that featured the bright colors, the more friendly and distinctive visage of the founder but retaining the definitive black bow glass, goatee and glasses.
The Colonel smiling visage is demonstrate on the red background that associate with his red apron and the name of the company is printed in the black thin inscription under his chin. The visual emblem had depth, dynamism, dimension that devoid of falling back to the gloominess and strongly indicating the fact that conducting the arrangement of the shape and convey the message to its customers more clearly and directly. The font of the KFC logo is slightly modified the in the Friz quadrate typeface