LG Corporation is the global leading South Korean corporation which headquarters located in Seoul. The corporation was founded by the Koo In-Hwoi in 1947. LG is specialized in the chemical, telecom, electronics products and has presence in almost 80 countries in all over the world. The LG corporation has holds the subsidiaries of LG Display, LG Electronics, LG Chem, LG Telecom and has more than 220,000 employees with an annual revenue of US $ 143 billion that was reported in 2012.
Meaning and Inspiration of Logo
Energy, Humanity, Tomorrow, Technology and the Global are the pillars of the corporation; the two capital letters “L” and “G” marked inside the red circle that shows the humanity. The sign mark stands to establish the relationship to achieve the attraction and the satisfaction of the customers. The capital alphabets “L” and “G” in the ring symbolize the youth, future, technology and the world and the philosophy is entirely based on the Humanity.
The characters consist of the 2 elements; the logo in the LG Grey and the image of the human face in the exclusive LG red color. The red is the main color that represents the friendship and gives the strong impression to the LG commitment to their customers to serve them best. To catch the hearts and the humanity icon the color and shape of the logo never by altered with someone else.
The LG logo is the original visual expression that is used to identify the LG that also express the sophistication and the quality of the hallmark of the products. The simple, distinctive, consistent and modern logo is essential for the reputation of the company’s products and any variation in the logo design diminishes the image and unique identity of the company.
There are two version of the LG logo; one is the “Corporate Logo” and the other is the “3D Logo”. The 3D logo keeps the equity and heritage of the corporate logo and aligning the company new products and positioning. It is also redrawn the visual impact and strengthen the symbol that helps to communicate.
Design elements of the logo
The red circle symbolizes the world and the stylized picture of the smiling face that convey the message of approachability and friendliness.
One Eye represents that the LG Corporation is focused on their customer needs, confident to server them with the finest quality and looks forward to achieve their goals.
Upper-right hand space
The asymmetric and the intentionally left blank represent the creativity of the LG Corporation and its adaptability to change.
The main color of the LG logo is the red color that symbolizes the friendliness and the strong impression of the LG’s commitments to their customers and the Grey color represents the reliability and technology.
Font of the logo
The font of the LG logo is the Helvetica Black letters.