Each company of the world has aims to establish the eminent and most prominent trademark in all over the world. The global expansion has encouraged the several organizations to sponsor their products with the help of effective management and branding. The company logo in all over the world represents the reliability and the quality of the company’s products. When the McDonalds Company decided to extended its business activities around the world, they designed the logo the that provided the assurance and significance of the products in all over the world.
The logo of the McDonald’s was designed in 1962 by the Jim Schindler and was recognized as the sign of expansion of the business throughout the world. The logo of the company is closely associated with the United States and also the part of the Americanization and the tagged of the American culture “imperialism”. The golden bends of the logo undoubtedly projects the uniqueness, elegance and the concrete corporate image of the global brand. The McDonalds added the logo in 1968 to enhance its look.
Design elements of the McDonalds Logo
The same McDonald’s logo is used worldwide to promote the corporate benefits and the objective and also to maintain its high reputation globally. The unique feature of the logo makes it the inimitable food chain.
Shape of the McDonalds Logo
The current logo consists of the golden color “M” which represents the symbolic name of the corporation. The 2 golden bends that was primarily designed to resemble the new arched curved shape that symbolize on the side of the newly established restaurant. The famous symbol were merged together to form the letter “M” which is well recognized in all over the world. The dual arched “M” was first appeared as the McDonald’s symbol in 1968.
Color of the McDonalds logo
The logo of McDonalds is comprises of red and golden shades which signifies the strength and the reliability of the company. The 2 arches of the logo are colored in the golden shade and the red color is appeared at the background that distinct the McDonalds logo. The logo of the largest food chain has courage the supremacy and the authority that discovered the empowerment of the 2 prominent colors.
Font of the McDonalds logo
The McDonalds logo along with the “M” also holds the name of the branded company. The McDonalds has decorated in the simple letters but its appears in more attractive font that defines the burly image of the corporation. The simplicity of the font style created the logo most engaging and appealing.