The Microsoft Corporation is the world first and leading software developing company and its headquarter is located in Washington, United States. The famous company is founded by the Bill Gates and Paul Allen in 1975. The company has total assets of US $ 121.2 billion according the company reports and has more than 97,000 employees in 102 countries of the world. The Microsoft company is greatly regarded as the most valuable and successful companies of the world. The Microsoft brand is frequently ranked as the 2nd most popular brand of the world behind the Coca-Cola.
Design elements, evolution and history of the Microsoft Logo
Microsoft is the worldwide leader of the software industry and its corporate logo is broadly recognized as the most popular icon of the world branded culture. The logo of the Microsoft is widely regarded as the most popular and familiar symbol that just simply exemplifier the dominance, variety, innovation and the sophistication.
Shape of the Microsoft Logo
The inventive logo of the Microsoft is often termed as the “groovy logo” which was first introduced in 1975. The original logo contains the showy disco lights which was the evocative of the era of 70’s and 80’s. The 2nd version or logo of the Microsoft Company was displayed in 1975 and it was used and remains the official logo of the Microsoft products until it was again altered in 1987. The logo of the Microsoft Company is named and featured in the uppercase characters on the dark green color background. The logo was also referred as the sometimes “blibbet logo” and it puts some special emphasis on the imaginary letter “O”.
The Microsoft Company again changed its log in 1994 with the new Microsoft logo “Paceman” which served as the sole corporate identity of the company and remain official until in 2012 it was conceptualized by the American graphic artist Scott Baker. The logo was changed and integrated with the Helvetica Italic letters and the logo containing the slash between the letter “O and “S” which signifies the “soft” element of the company’s name that displays the image of speed, motion and force.
The Microsoft logo current version was uncovered in 2012 that featuring the vivid image and the multicolored window symbol. The new logo of the Microsoft company is comprises of the 4 squares with the well-known windows colors that included green, blue, red and yellow and all these colors symbolizes the varied portfolio of the Microsoft company’s products and software’s. The company wordmark also undergo by the major overhaul throughout many years and now it contained the “Segoe UI” font. The Italic font as the part of its redesigning and the cutout on the “O” that two importantly attributed to the old logo of Microsoft that was notably discarded.