Nestle S.A. which is frequently known as the Nestle is the one of the greatest food company of the world. The Nestle company is founded by Henri Nestle in 1866 and since that the leading food chain enjoying the supremacy in the industry around the globe. The Nestle Company is currently operated in 86 countries and has more than 283,000 employees in all over the world. Nestle company holds total assets of Swiss franc 111.64 billion CHF in 2010 according to their financial data. The largest food chain is deal in 6,000 brands with the variety of products including the chocolate, coffee, bottled water, ice cream, confectionery and infant food.
History and Meaning of the Nestle Logo
The founder Henri Nestle is the first man who actually builds the brand with the help of logo. The original trademark of Nestle was featured with single bird sitting on the nest which is based on the family’s coat of arms. This was the family orientation to the company which means in German is “nest”. Henri added the three young birds being fed by the mother and adopting the coat of arm to establish the link between the company infant cereal products and his name “Nestle”. This sign was used as the trade mark since 1868.
The traditional nest drawing was combined with the name of Nestle in 1938 which is called the combined mark. In 1966, again the design was simplified. In 1988 it was again modified the worm in the mother bird’s bill was removed and the fledglings reduce to two instead of three birds. Later it was explain that this will illustrate company’s activities and we are not active to provide nutrition only and this is will also reflect the modern family of average two children’s. The logo is been very simplified and tree is imaginary supposed to symbolize an oak and the bird’s thrushes.
Design Elements of the Nestle Logo
The logo of Nestle is undoubtedly the well recognized and one of the most memorable food logo that ever created in the history of branded products. Regardless of changing the logo for several times the logo of Nestle is still retains the wisdom of modernity and authority with an up-dated sense.
Shape of the logo
The shape of the logo is not as simple as we just thought but it will completely convey the message what actually the Nestle is dealing to serve their customer best all around the world. In the logo the nest is displayed where the two birds are fed by their mother that represent the image of the company as they care for their customers and provide the best nutrition as the mother care for her children’s.
Color of the Nestle Logo
The Nestle logo is designed with the blue color which represents the purity, prosperity, goodness and care.
Font of the Nestle Logo
The custom type letters are used in the logo of Nestle that derives from the Helvetica.