Nike Inc. is the heavy weight established firm in the world of leisure merchandizing and the sportswear equipments. From sport accessories to footwear’s for athletes and apparel Nike is providing all kind of products that an athlete’s need during the game. Nike is the leader and dictates the sportswear industry and sets the trends about the sporting events and the sports lovers will follow them.
One of the success secrets behind the Nike’s is the goodness of its powerful and quality logo. It is very hard to find any sportsman around to world who doesn’t know about the Nike and its sports wearing products. For many decades the Nike has established the strong grip in the sports world and they enjoyed long their slogan “Just Do It!” and the most fascinating logo.
Nike was established by the Phil Knight and Bill Bowerman in 1964 and they starts as the Blue Ribbon Sports. The Nike first logo “Swoosh” was created by the graphic designer Carolyn Davidson who is the student of Portland University and he was just paid for US $ 35 at that time. Think about the Swoosh the Nike logo two words “fast” and “fluid” are immediately come to your mind. The purpose behind the two words fuelled the logo of Nike and helps to become the most striking sports insignias in all over the world.
Design elements of the Nike Logo
The plain Nike logo is the most influential weapon of the Oregon-based sportswear clothing company and the manufacturer of the consumer goods. The corporate identity of the company heavily relies on the logo and the Nike successfully consolidates its position as the leader of the sports industry.
Shape of the Nike logo
The company name is the based on the victory symbol of the Greek goddess “Nike”. The logo of the Nike is the representation of the wing of the victories of Greek goddess which is called Swoosh. The sacred Greek goddess wing is best known for bringing the audacious powers and motivation to the warriors. The shape of wing logo was first regarded as the “strip but soon it was replaced with the “Swoosh”.
Color of the Nike logo
The Swoosh has been forever sported in the dull orange gloom that exhibiting the Nike Inc. as the most confident and powerful corporate identity. The Nike logo has risen to become more revolutionary and rigorous throughout the years. The black strong color is also used for the Swoosh symbol.
Font of the Nike Logo
The Nike logo is inscribed with a very simple font that portrays the glorious image of the best sporting wear company. The famous slogan of the Nike “Just Do It” added the logo in to the list of the top 5 ad slogans of the twentieth century by the Advertising Age. The font elegance combined with the logo power add the brilliance to the Nike’s logo and make it the strong icon and passion of the sports and fashion industry of the world.