Just like the favorite beverage of the world the Pepsi logo is also evolved over the longer period of time and becomes the recognizable logo of all times across the globe. Regardless of the some drops over the 100 years, Pepsi still guide the beverages industry and carry on to capturing the hearts and minds of the consumers with its refreshing qualities and dazzling taste.
The Pepsi Cola production begins on June 16, 1903 and the company’s logo designed more or less remain the same with the slighter innovation. The man who established the company is Caleb Bradham who actually scribbled the design and sensing the sensation victory of his soil braking drink and finally he come with a logo that centered the curves.
The first change was made between the 1940 and 1950 when the blue and red colors are replaced with the original red logo and the minor adjustment are made in the shape. A next change was made with the logo in 1962 when the “Cola” dropped from the logo and it’s just called “Pepsi”. In 1998 on the centennial anniversary the logo was again embrace with some minor changes and “Pepsi” is reflected with a “sphere” and still it is the part of the most popular logo of the world.
Design Elements of the Pepsi Logo
The Pepsi logo design still holds its uniqueness despite the passage and the advancement of the trend and technology. The taste of the Pepsi Cola can be mesmerizing by noticing the logo which shows the excellent combination of shape, style and colors.
Shape of the Pepsi Logo
The Pepsi logo is naturally designed in three dimensions that comprises of the printed globe with the 2 completely against colors complimented with the swirl at the center that splits the two disks of the sphere. The font purely appears with the globe which looks simple but attractive look.
Color of the Pepsi Logo
The hidden beauty of the logo is the use of two contrasting and distinct colors. Pepsi font is decorated in white and the top hemisphere is red color and the bottom was in the blue color. Blue, white at center and red color completed the logo and producing the tantalizing display that catches the consumer attraction and challenge them to taste it.
Font of the Pepsi Logo
The Pepsi logo font is yet elegant, simple and prominent and very much appreciation to the use of the italicized roman nature face.
The current logo of the Pepsi Cola is created by the New York located branding agency the “Amell Group” for a fee of US $ 1 million. The logo features with the white band at the center of the Pepsi circle that suggesting the mean of smile. The new logo type contains the less formal smooth type face with the lowercase font style.