Adidas is the leading sportswear manufacturing firm in the Europe and the second largest sportswear firm of the world. The company is very much specialized in the manufacturing of the quality sportswear and also makes other products like shoes, bags, clothes and T-shirts to offer their customers with a wide range of variety of goods.
The 3 stripes on the Adidas logo symbolize the mountain that indication the aims and goals that lying ahead. The founder of the Adidas, Adi Dassler and his brother Rudolf Dassler created the logo together to motivate the athletes of the world by providing those sports products with the finest quality that available in the market.
In 1967 the 3 stripped symbols was only stamped on the shoes products but gradually the brand gains popularity worldwide in 1971 and it is altered with the Trefoil logo. Few years after company is merged with the Salomon and mutually they set up the new design of the logo which featured of two colors. The blue color in the logo signified the Adidas while the red color represents the Salomon. The Adidas logo was promoted again in 2005 with the “World Mark” which was clearer, simpler and more visually distinctive.
Design elements of the Adidas logo
The logo of the Adidas is simply designed to influence the masses with its cleanness and elegance.
Shape of the Adidas logo
The 3 comparable lines on the Adidas logo represents the exceptional presentation of the athletes and the endless efforts they made to achieve their goals. The logo also embodies the goodwill and the well being of the Adidas Company.
Colors of the Adidas logo
The purpose behind the designing and the color of the logo is creature black which is not a mere coincidence. It is design to motivate the youth to engage them in to the athletics and encourage those who are determined to be athletes.
Font of the Adidas logo
The Adidas logo font is looks simple but yet it’s attractive effectively. In spite of its simplicity, it’s really become successful to impress its customers.
Why does the Adidas logo Work?
Adidas logo is very effective without any denying and anyone who observes it will tell you that “it belongs to the Adidas” and number of the companies are ready to spend billions of dollars for such sort of recognition. The logo of Adidas possibly works because its begin with the simple design. The black stripes at the logo makes it a most striking design and it can easily be placed on any Adidas product.
The fact behind the success of the Adidas logo is that there is not too much changes made from its original design that describes that all of their logos authorize their products and brands without and great risk of going unrecognized. Adidas is the leading sportswear powerhouse of the world and will remain at the top with a generous contribution in their logo.