Amazon was founded in 1994 and was noting at that time, just a small online bookstore. Now, Amazon is the multi-billion company that sells thousands of products from sports equipment to the DVDs and even offer the streaming movies. The Amazon has grown amazingly influential and the factor that helps the Amazon to mount of top is the uniqueness of its amazing logo. The people from all over the world recognize the Amazon logo to sight first; should they need to get the present or the latest product of technology. Amazon has made the image that is very much sure to stick the customer’s mind.
First Logo; Early Days
The Amazon was only an online bookseller at the time of its founded. Since that they formed a logo that itself advertise their area of expertise. Under the translucent “A” in the word “Amazon.com” which is the earth leading bookstore. The background of the first logo was entirely pleasing with the water grains. Under the water effects the entire logo demonstrate the soothing image that surely meant the attention of the customers in the crowded market where Amazon trying the mark in.
Second Logo; Books, Music & More
Amazon thinking about expansion in 1998 and the huge music collection was added with the books collection and Amazon decided to draw a market strategy for the new products. To advertise exactly what they offer they created a logo with a simple white background and the Amazon.com letters are underline with the golden line. This logo becomes the more pleasing to eye of the online customers.
Third Logo; the Arrow
The most recognized logo of the Amazon was the Arrow logo which they introduced in 2000. The Amazon logo was shortened to the just web address adjusting the white background with the underneath golden arrow. The golden color arrow pointed from A to Z in the Amazon logo which indication the customers can find everything from A to Z.
Fourth Logo; and you’re done
Amazon made a slighter change with its logo with the addition of the term “and you’re done” at the left bottom of the logo. This one illustrate that the Amazon holds the huge selection of products and most likely to have it and no matter what they are looking for.
Design Elements of the Amazon Logo
Shape of the Amazon logo
The Amazon website has used different logos in the past years. The current logo of the Amazon portrays the absolute message that they are selling each and everything from A to Z. The golden arrow below the logo visualizes the smiles that the company customer’s experience when shopping from the website.
Color of the Amazon logo
Amazon.com is written with the black color on the white background which shows the supremacy, dominance and the elegance and the orange arrow color stands for the happiness and pride.