The Apple Company is the most famous and largest company of the computer industry. The company manufactures the personal computers, computer software as well as the consumer electronics. The company since its beginning makes the most innovative and advanced software to serve their customers with the best and unique products. The Apple logo is famous all over the world that always bring up with the innovations and finest quality product that are available in the market.
There is very unique story behind the name of Apple and its logo. Steve Jobs when coined the name for his company, he talk with the Steve Wozniak about the company name. Steve Jobs voiced the name “Apple” Steve Wozniak made a huge laugh and said “it’s a computer company, not a fruit store”. The Apple logo was not designed as its looks like an apple; it is the result of the some cavernous thinking.
The Newton Crest Logo 1976
The third co-founder of the Apple Company Ronald Wayne designed its first logo in 1976. He generating the idea from the Isaac Newton theory when he was sitting beneath the tree, an apple fall in his head and he created the law of gravity.
The Rainbow logo 1976 t0 1998
After the Newton theory design, Steve Jobs decided to create something new and different with the logo and he hired Rob Janoff to come up with some new modern and iconic logo. There are also some rumors that the Apple iconic logo which is bitten on one side is actually inspired from the death of Alan Turing who committed a suicide by eating an apple in 1954.
The Monochrome logo 1998 to present
The biggest reason for creating the monochrome logo was the introduction of the new Mac computers that was manufactured with the metal covering instead of the plastic casing and the appearance of the rainbow logo on the metal casing that did not fit well. The new logo was also stamped on the Mac Power Book G3 and on the original Mac and still active since 1998.
Design elements of the Logo
The logo itself is unique in many ways but it also bear with the interesting background. The Apple logo is highly visually characteristic and very easy to understand and it signifies the most excellent quality of products.
Shape of the Apple logo
The Apple Company is identified with its logo that comprises of an apple that is bitten form on side and the leaf stands at an angle on the right side.
Color of the Apple logo
The Apple logo color is silver and polished that gives it the unique and modern touch.
Font of the Apple logo
There have been quite the few times the font has been state on the Apple logo as since the logo of the company itself is the self explanatory. Though if there is any need the font has appeared on the Apple logo it will always be mentioned in the plain and bold manner.