Coca Cola is the global leader of the beverage industry. The coca cola logo’s is first created by the Frank Mason Robinson in 1985. Coca Cola was invented by the John S. Pemburton in the 19th century and he was also the inventor of the cursive characters of the Coca Cola logo. The Coca Cola bottles are still remains unique in their design and it was created by the Earl R. Dean in 1915. The Coca Cola bottles are first introduced as the “counter bottle” or the “hobble-skirt bottle” that wide from the center and slim from the below.
The Coca Cola bottle design stands with the semblance of the two elements the “coca leaf” and the “cola nut”. The Coca Cola logo was faintly customized in 2007 and stays as the white and red swirl. The Coca Cola Company launch the aluminum cans because of the expansion in technology and in 2008 the company also introduced the plastic bottles by maintaining the old shape of the bottle with the plastic screw cap.
Coca Cola Logo Design Elements
The Coca Cola logo design is been recognized globally. The white swirl of the logo rouses the passion and the zeal of the today youth.
Shape of the Coca Cola Logo
The logo of the Coca Cola is designed in the rectangular shape with the hobble-skirt bottle at the top. The rectangular design of the logo is looks simple with its unique font and graceful swirls.
Color of the Coca Cola Logo
The red and white colors are used in the Coca Cola logo and both colors are simple and animated in its design that makes the logo tempting to the youngster eyes. The logo font is printed in white color with the effervescent red color painted at background.
Font of the Coca Cola Logo
The Coca Cola logo font is fancy and cursive in style. The C’s in the logo design are distinct to each other. The white color swirl of the font style gives the logo simple and elegant appearance.
Some Facts about Coca Cola Logo and Campaign
The most famous advertising slogans of the Coca Cola history is “The Pause That Refresh” that was first advertised in the Saturday Evening post in 1929. The old theme of pausing with the Coca-Cola refreshment is still repeated in the current marketing campaigns.
Open Happiness campaign that was launched in 2009 is unveiled globally. The theme of the “Open Happiness” is an invitation message to billion of people around the world to “pause”, “refresh” and continue to “enjoy” with Coca Cola for the pleasure of the life.
1887 to 1893 Birth of the famous script
Making it Official 1893-1904
Trademark Registered 1903-1941
US PAT OFF 1941-1962
Simplified Trademark Information 1950
The Fishtail Logo 1958
Catch the Wave 1969-1985
New Coke 1985-1987
Back to Classic 1987
Always Coca Cola 1993-2002
The Dynamic Ribbon 2002-2007
2007 to Present
2009 to Present